Our group
We build beauty and wellness brands for modern consumers.
Distinct brands. One standard: effective products, transparent formulas, fair prices.
Our brands
In numbers
- innovative products
- 80+
- new products yearly
- 25+
- innovation each year
- 5+
What we do
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Products made for everyday use — and for coming back to.
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Distinct identities for distinct people.
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Formulas we keep improving, never compromised for trends.
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Online, where people discover and buy.
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Brands people return to because they trust them.
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Pharmacies, beauty retailers, wellness stores and e-commerce.
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Growing across European markets, with the right partners.
Founder perspective
Founder perspective
For us, beauty and wellness are not built around excess.
Alexandru A.
Founder & CEO
Europe
Built for European markets.
We are actively expanding and looking for retail and distribution partners.